Oakley celebrates 30 years of great design

After crushing it for 30 years straight, Oakley now celebrates by releasing an anniversary collection called Heritage. The Heritage collection is aimed at the most avid Oakley fans. It reintroduces some of the most popular models since they released the Eyeshades™ 30 years ago. The Heritage collection has the original designs, but are tied together with custom colors and pattern.

Oakley started out with the mission of producing eyewear for high performance sports. Exceptional optics and great design has been the goal and ambition for the company. And it is the latter that has truly made Oakley stand out among all the other companies aiming at making high-performance sports-equipment. Especially in the eyewear segment. Where many companies are making great products, almost none has managed to do what Oakley has achived: Making high-performance sportswear cool. Not only among the elite athletes, but also in the mainstream public.

15/3/86 Milan-San Remo
Three time Tour de France winner: Greg Lemond

With the release of the Heritage collection Oakley has dug out some of the design sketches which went on to become among the brands most popular models. Check out the gallery below to see how the original designs got conceptualized.

All images at the courtesy of Oakley Inc. 

Tested: Oakley Airwave 1.5

Oakley Airwave 1.5
Oakley Airwave 1.5

What it is: High tech ski goggles.
Main use: All kinds of skiing and snowboarding. Best suited for skiing in resorts.
Key specs:

  • Integrated GPS
  • Heads up display inside the lens
  • Connects to smartphones
  • Enables you to see GPS data real-time
  • Receives and displays notifications and messages from you smartphone

The Oakley Airwave 1.5 is a perfect example of the trend “wearable tech”. The integrated GPS gives you detailed information about your skiing session. You also have the opportunity to stay wired in by connecting to your smartphone. Giving you text messages, incoming calls and facebook updates in real-time on the heads up display.

Bottom line is this: These goggles are for gadget freaks and “urban” skiers. Not goggles for guys enjoying the primitive backcountry touring with the main goal of actually beeing physically active outdoors.

The goggles are a lot bigger than average ski goggles. The battery also needs recharging after use. This makes them less convenient to bring along on backcountry trips. Especially if you, like me, prefer to pack as light as possible.

The GPS-data and smartphone connectivity makes them an awesome toy for gadget freaks and urban skiers. You get most possibilities when skiing in ski-resorts. Controlling you music without having to stop or take your gloves off is pretty neat. Having your exact speed and top speed showing in real-time is also pretty cool. Speed along with airtime is probably the most interesting data for kiters. Keeping track of distance and direction can also come in handy for kiters and backcountry skiers. Especially on days with whiteout.

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